Goji Berry Fruit – ForeSights
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Goji berry is an Asian "superfruit" gaining global acclaim as an ingredient for food, beverages, and cosmetics.
Goji berry is gaining momentum as an on-trend health ingredient. The fruit is finding application across personal care and food and beverage products around the world.
Scope
– The rich concentration of antioxidants is drawing global interest in line with the trend towards clean beauty.
– Goji berry's ""relaxation"" and ""stress relief"" claims are likely to appeal to consumers seeking products that enhance their overall wellness.
– Given the limited number of packaged food and beverages incorporating goji berry currently available in the marketplace, the fruit can serve as an ingredient for a novel range of products.
– The inherently rich nutrient profile with purported skin benefits makes goji berry an attractive ingredient for natural and clean label personal care formulations.
Reasons to Buy
– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.
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